Job Description

Job Description of Content Writer at 99acres.com

Location: Axis House, Sector-128 Noida

Industry: Internet

Role: Content Writer – 99acres.com

Key skills: Writing and communication, copywriting, content development

Experience: 3-6 years

Qualifications:

1. Bachelors in English (Hons) or

2. BA/MA in Mass Communication

Job Objective: Objective of this role is to write engaging content to improve footfall on 99acres’ knowledge sharing platform – Knowledge Centre.

Job Description:

· Conduct primary and secondary research to curate and develop content for blog articles

· Write non-plagiarised and non-promotional articles and upload them on WordPress

· Create engaging graphic elements for stories & rewrite existing content to improve readability

· Conduct keyword research and use SEO practices to increase traffic to the company website

· Take inputs from brokers and channel partners for trend-based articles

Required Skills:

· Impeccable command over English language (verbal and written)

· Ability to ideate/make suggestions for content

· Conform to in-house writing style books

· Quick learner who participates in team discussions

· Ability to provide quality work within the deadline

Desired Skills:

· Prior experience of writing for the web

· Understanding of SEO and keyword search

· Comfort level with CMS Software (WordPress)

· Knowledge of various online property portals & social media platforms

Company Profile

99acres.com, the real estate arm of InfoEdge (India) Ltd, is an internet portal facilitating quick exchange of information between buyers, sellers and brokers, effectively and inexpensively. At 99acres, one can advertise, search and browse for properties, build one’s own microsite, and visit other Indian and International sites. The parent company, Info Edge, funded by ICICI Ventures, started in 1989 and became Info Edge (India) Ltd. on May 1, 1995. Since inception, InfoEdge has provided project, marketing and management consulting services to a number of clients in India and abroad.