About Info Edge

About Info Edge

Info Edge has an in-depth understanding of the Indian consumer internet domain. With years of experience in the domain, strong cash flow generation and a diversified business portfolio, it one of the very few profitable pure play internet companies in the country.

The company was incorporated on May 1, 1995 under the Companies Act, 1956 as Info Edge (India) Private Limited and became a public limited company on April 27, 2006. Starting with a classified recruitment online business, naukri.com, Info Edge has grown and diversified rapidly, setting benchmarks as a pioneer for others to follow. Driven by innovation, creativity, an experienced and talented leadership team and a strong culture of entrepreneurship, today, it is India’s premier online classifieds company in recruitment, matrimony, real estate, education and related services.

About BU

B2B Marketing

An incredible opportunity to be part of a company which is a leader in the e-recruitment space with its much recognised brand Naukri.com. Also, having forayed into matrimonial, real estate and education space with powerful brands like Jeevansathi.com, 99acres.com, Shiksha.com and brought prominent brands like iimjobs and zwayam in its fold, Info Edge is truly a place to be if you want to be a part of innovation, change, continuous learning and growth.

Designation/Title

Designation/Title

Senior Manager B2B Product Marketing

Required Educational Qualifications

• B.Tech + MBA with progressive marketing experience in a business-to-business environment, or the equivalent in Product Development Company.
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• Strong written and verbal communication skills and an eye for design

Desired Experience

Min 7yrs to 12yrs in a business-to-business environment, or the equivalent in Product Development Company.

Job Objective

You will be part of the B2B marketing team of Naukri Hiring Suite – a bouquet of solutions to meet all the hiring needs of organisations. This includes Naukri, iimjobs, hirist, Firstnaukri, Zwayam, DoSelect, and eHire.

Job Description

• Organise internal and external events to create awareness of Naukri Hiring Suite and establish a strong connect with the HR fraternity
• Create a strong social media presence of Naukri Hiring Suite.
• Create effective and engaging videos for products falling under Naukri Hiring Suite.
• Gather continuous market intelligence and competitive data.
• Understand client sentiment / perception towards the brand and communicate to respective teams.
• Develop advertising messages, sales promotions, marketing programs and coordinate with external agencies.
• Develop and track ROI metrics for advertising and promotional programs to ensure proper allocation of budget resources.